Castings are one of the most important parts of modeling. So what is a casting? It is considered to be the ‘interview’ or the ‘audition’ to look for the right model for a particular job.
The process of a casting involves client sending out requests to agencies regarding a job. The client will describe the nature of the job to the agency, describe what they are looking for, how much they are paying etc. The agency will then start filtering suitable and available models and send them to the castings. During “peak” fashion seasons, a model could end up with 4-5 or more castings in a day. It is not unusual that a model misses 1 or 2 castings sometimes.
There are several types of model casting: some castings are exclusive, while some are what we refer to as open-castings or mass-castings. Exclusive castings are much preferable for models. These are castings where the client has already handpicked and narrowed down for only a few models to attend; hence it is less waiting time and less competition. Open-castings are usually castings that are open to anyone who is a model, ranging from agency models to freelance models, and sometimes even the public. These are castings that often take hours of waiting time, and a lot of unsuitable “models” turning up. Mass-castings are similar to open-castings; the only difference is that mass-castings are usually limited to agency-only. Although it is limited to agency-only models, a mass-casting involves hundreds or more models to attend. These castings often occur for big fashion shows that require a lot of models, or a big brand searching for that perfect face to represent them.
Castings are very important for a model’s career. No castings equals to zero jobs and therefore zero income. Models also often face rejections either on the spot or without being informed. It is not the most glamorous part of modeling, but it is certainly the most important.