There is no denying that being thin and skinny have always been considered as beautiful in the fashion industry, especially in the modeling world. However, as the industry progresses alongside everything else that is going on in the modern world, plus-sized models are gradually and increasingly being accepted and embraced in the world of fashion.
Lets take an example of the very first plus-sized supermodel Ashley Graham who graced the cover of Sports Illustrated Swimsuit Issue. That was a big moment for the modeling industry as this is the first time a plus-sized model was chosen for a magazine cover. This certainly sets off the buzz in the fashion and modeling industry, giving a big positive boost for curvier women out there. From then on, it also started a pattern for increasing fashion labels and shows to include plus-sized models. Having said that, the big question here is whether or not plus-sized modeling and the typical thin, sample-sized modeling should be considered as one, and competing for the same type of jobs?
In regards to the market audience and economy side of things, we cannot ignore the fact that making plus sized clothing costs more than sample sizes. The fabric used, the time to make bigger pieces of work, and of course how a particular design will look on a curvier woman compared to a thin one. All of these factors affect a company’s expenses as well as how well they can sell to their target markets. Therefore, it is also essential that we consider all aspects before labeling anyone in the industry of prejudicing against bigger plus-sized women and models.
In conclusion, although plus-sized modeling is still growing at a slower pace than the already-established thin-models market, this certainly has made an impact positively not just in the fashion industry itself, but also to the society. That being said, it is still two very different categories especially for the economy and target-markets within the fashion world. We can only hope that both sides continue to grow equally, and making positive impacts in the industry.